Following a record year in sales, McElroy Manufacturing, Inc. (MMI) is mounting an aggressive communications campaign focused on insuring their hold in the marketplace by implementing an expansive approach to customer satisfaction.
The drive is focused on enhancing communication lines between MMI and its customers. A few of the strategies include an email newsletter, direct mail, public relations efforts, and adding a discussion forum (http://services.mcelroy.com/cgi-bin/Ultimate.cgi?action=intro) to their website. All strategies are aimed at catering to MMI customers all over the world.
One extension to the new marketing approach is an electronic newsletter. The subscription only newsletter is slated for immediate release. It consists of helpful tips to improve productivity in the field along with articles and case studies that deal with polyethylene piping systems and McElroy fusion equipment. It will also contain product upgrades, equipment maintenance and new technologies associated with PE pipeline installation.