McElroy Manufacturing, Inc. recently received first place honors for their direct mail advertising campaign in the “Measures of Success” Awards program, held in Williamsburg VA. The national contest honors exceptional marketing communications efforts in the construction equipment industry.
The Publications in Construction Association (PICA) established the “Measures of Success” Awards to spotlight strong individual marketing communications efforts, and to elevate the role of marketing communications professionals by highlighting the quality of their work and its impact on their companies’ success in the marketplace.
McElroy competed against the likes of John Deer, Case, Bobcat and JCB to name a few. An added accomplishment is that McElroy’s winning campaign was a total in-house project.
Entries were judged by a number of criteria, including overall effectiveness, how well stated objectives were achieved, clarity of the message, visual impact and production values. The awards program judges represented a mix of business-to-business marketing professionals, including manufacturers and agency personnel as well as PICA bureau members.
“It’s quite an honor,” said Johnny Gray , Art Director for McElroy. “The contest illustrates the wide scope of the construction industry. From small, one product manufacturing companies to large multi line conglomerates, PICA has given anyone involved in construction the opportunity to be recognized for their marketing efforts.”