What is the Certified McElroy Rental program, and why is it important?
Since 1969, McElroy has led the way in the pipe fusion industry, and that includes standing behind the equipment we produce. Through the Certified McElroy Rental (CMR) program, channel partners and renters can feel confident that McElroy machinery not only meets but exceeds expectations.
The CMR program benefits channel partners in many ways. It provides channel partners with a way to distinguish their fleets from other, non-McElroy rental houses. Additionally, CMR helps give channel partners peace of mind that they are delivering a machine that is regularly inspected and tested, reducing the risk of job site complications. From the customers’ point of view, they know they will be receiving machines that are consistently maintained by factory-trained inspectors, repaired using Genuine McElroy parts, and come from an audited fleet to ensure high-quality rental machines.
McElroy also promotes the CMR program through our advertising campaigns. The advertising can be seen in print and digital publications worldwide. The advertising is designed to highlight the benefits of the CMR machines and encourages readers to visit our rental locator. Our campaigns also include published articles on the program, Google ads, and videos to highlight the benefits. In the past year, we have increased our CMR reach through social media. Postings are made on LinkedIn, Facebook, Instagram, and Twitter, with LinkedIn having the largest number of followers at 7,300. Our next biggest fan base is on Facebook and we consistently notice that it is the operators that most frequently engage with us.
Pre-designed postcards are available for download and immediate use through the distributor portal as well as banners for your offices.
Finally, your listing on the McElroy rental locator, one of the most visited pages on the website, provides readers with up-to-date contact information and a quick view of the services that you offer.
