Following a record year in sales, McElroy Manufacturing, Inc. (MMI) is mounting an aggressive communications campaign focused on insuring their hold in the marketplace by implementing an expansive approach to customer satisfaction. The drive is focused on enhancing communication lines between MMI and its customers. A few of the strategies include an email newsletter, direct mail, public relations efforts, and adding a discussion forum (http://services.mcelroy.com/cgi-bin/Ultimate.cgi?action=intro) to their website. All strategies are aimed at catering to …
Read MoreAuthor: Drew Wilson
Innovation Spells Boom for Canada
Edmonton, Alberta — The attitude in Alberta Canada is reminiscent of the turn of the century gold rush in Alaska. An oil boom has caused the commotion and the only problem seems to be that it takes more than a pickaxe and shovel to seek ones fortune. It is estimated that the province has five times more oil than Saudi Arabia. Until recently it has been too expensive to harvest much of this oil because …
Read MoreCity Takes Charge of Contamination Problem
The city of Wichita, KS is receiving national recognition for the way they are handling the problem of contaminated ground water. According to John Davis, Supervisor of Environmental Health for the city of Wichita, about a four square mile area of water that lies underneath the city has become polluted over a span of about 50 years. “Instead of letting the situation become a Superfund with the EPA involved, the city decided to take matters …
Read MoreLineTamer Straightens Out Problem
The global demand for polyethylene pipe is dramatically increasing due to the superior properties of PE. The pipe’s resistance to reactive chemicals, gas, wastewater, and the flexibility to operate under internal or external pressures from a wide range of land and sea environments is far above materials previously used. In 1994 a pilot program by the Public Service Electric and Gas Company (PSE&G) resulted in the savings of $2/foot using coiled 4″ PE pipe vs. …
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